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Tuesday, 31 January 2012
TrialPay Raises $40 Million From Visa, Greylock, T.Rowe Price
Offers are a booming form of advertising in which consumers are presented with offers to try or buy products. It is particularly popular in social games where players receive virtual currency in return for looking at the offers. One of the leaders in this form of ecommerce advertising is TrialPay, which just raised $40 million from Greylock Partners, Visa, T. Rowe Price, DAG Ventures, DFJ Growth and QuestMark Partners. The series C round brings TrialPay's total funding to $56 million.
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