Question Excerpt From IB Business and Management Marketing 4.6 PLACE
Q.1)?
E-commerce (business via the Internet) is a form of distribution channel
Q.2)?
A shorter distribution channel ensures the manufacturer has more control over the marketing of its products
Q.3)?
Cost-cutting is an important element of supply chain management
Q.4)?
The shorter the distribution channel, all other things being equal, the lower the price of the product to the final customer.
Q.5)?
Manufacturers use intermediaries because they can not sell directly to customers
Q.6)?
Distribution is one of the four main elements of any marketing mix
Q.7)?
There are only two parties involved in a two-channel chain of distribution
Q.8)?
There is only the manufacturer and the customer involved in a two-channel chain of distribution?
Q.9)?
Intermediation will tend to raise the marketing costs to a business
Q.10)?
A two-channel chain of distribution will involve having two intermediaries between the manufacturer and the customer
Q.11)?
Traditional channels of distribution do not include
Q.12)?
Which of the following distribution channels is most suitable for luxury products such as designer clothing?
C.
Q.13)?
Place in the marketing mix is synonymous with distribution.
Q.14)?
Placement in the marketing mix does not refer to
D.
Q.15)?
The channel of distribution used to sell products to an end user is known as a
Q.16)?
Features of a wholesaler do not include the following?
A.
B.
C.
D.
Q.17)?
Which of the following is not an example of an agent?
A.
C.
D.
Q.18)?
Consumer durable 'white goods' (such as fridges, freezers and washing machines) are usually distributed using
Q.19)?
Wholesalers buy products from manufacturers in large quantities and sell these on to retailers in smaller units. This service is known as
Q.20)?
Businesses that offer online payment methods via their internet website are using which form of placement?
Q.21)?
Wholesaling is popular in which industry?
C.
Q.22)?
Which statement does not apply to retailers?
A.
B.
C.
D.
Q.23)?
Which channel of distribution trades directly with household customers?
Q.24)?
An advantage of using vending machines as a distribution method is
A.
B.
C.
D.
Q.25)?
Which distribution channel is least likely to be used by a producer of expensive products?
Q.26)?
Which of the following is not an intermediary in the chain of distribution?
Q.27)?
Which statement relates to the use of direct marketing?
A.
B.
C.
Q.28)?
Supply chain management is also known as
Q.29)?
Which of the activities below would not be classified as part of a firm's supply chain management?
A.
B.
C.
D.
Q.30)?
Exclusive dealings act as a barrier to entry because
A.
B.
C.
D.
Q.31)?
___________ is a business with authority to act on behalf of another firm; e.g. to market its products
Q.32)?
A ___________ is a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation
Q.33)?
______________ is the process of managing the network of businesses that are involved in the provision of products to the final consumer
( 3 words )
Q.34)?
_______________ is the process of getting products to customers at the right time and in the most cost-effective way; it is the PLACE in the marketing mix
Q.35)?
______________ are independent businesses that act as intermediaries by specialising in the trade of products made by certain manufacturers
Q.36)?
___________ are agents or firms that act as a middle person in the chain of distribution between the producers and consumers of a product
Q.37)?
___________ are the sellers of products to the general public (i.e. consumers) that operate in outlets
Q.38)?
_____________ are businesses that purchase large quantities of products from a manufacturer and then separate or 'break' the bulk purchases into smaller units for resale to retailers
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