Slurpee.com
The national infatuation with all things skinny has us eating everything from ?Spam Lite? to ?skinny cocktails.? Now, the nation?s largest convenience chain, will announce a low-cal line of Slurpees. Whatever happened to eating salads and drinking water to lose weight??
Maybe, just maybe, that is a thing of the past. ?You have to wonder what would happen to the obesity epidemic if light products tasted better,? says Lynn Dornblaser, new products guru at research firm Mintel.
While 7-Eleven has sold low-cal, saccharin-based Slurpees regionally, this is the 45-year-old drink?s first national, low-calorie line ? and this one?s made with Splenda. Slurpee Lite will target females in their 20s with this tagline: ?All flavor. No sugar.? An 8-ounce Slurpee Lite Fanta Sugar-Free Mango has 20 calories vs. 66 calories in an 8-ounce Fanta Wild Cherry Slurpee drink, the best-selling conventional Slurpee.
One nutritionist is unimpressed. ?Now it?s just a different kind of junk food,? says Neal Barnard, adjunct associate professor of medicine at George Washington University. ?This should not be mistaken as any kind of corporate responsibility. They?re just trying to sell you the same stuff in a different package.?
The overriding problem with most light foods and drinks: lousy taste.
Still, 80 percent of U.S. consumers say they?re interested in low-calorie, low-fat or low-sugar foods. But 43 percent say the biggest challenge to dieting is the taste of diet foods, reports Mintel.
7-Eleven insists it?s nailed low-cal taste. But Barnard warns: ?Slurpee had zero nutritional value then, and it has zero nutritional value now.?
It?s up to you? Salads and water or Slurpees and Spam!
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