Under heavy criticism from car dealers, Tesla CEO Elon Musk fired back this week in a blog post published on the company's website.
Dealers filed suit against the electric carmaker last week for opening company-owned dealerships. Tesla?s stores, the dealers allege, violate state laws designed to prevent automakers from opening company dealerships that compete with independently-owned franchises.
In a blog post published Monday, Musk said his stores weren?t breaking any rules and the firm wasn?t seeking to change any state laws. The Silicon Valley entrepreneur also shed light on why he chose to pursue company-owned stores, rather than the traditional franchise dealership model.
?Existing franchise dealers,? he wrote, ?have a fundamental conflict of interest between selling gasoline cars, which constitute the vast majority of their business, and selling the new technology of electric cars.?
?It is impossible for [existing franchise dealers] to explain the advantages of going electric without simultaneously undermining their traditional business,? Musk added. ?This would leave the electric car without a fair opportunity to make its case to an unfamiliar public.?
Tesla now operates 17 stores in 10 states, with another six scheduled to open this fall, according to Automotive News. Most of the stores are located in shopping malls and the company has said it doesn?t allow consumers to buy vehicles on-site; it merely educates passersby on electric cars and gives them Tesla?s website, where they can reserve one.
Bob O?Koniewski, executive vice president of the Massachusetts State Automobile Dealers Association, told Automotive News that Tesla?s current model, if successful, could encourage other electric car makers to create a separate system that bypasses dealers. ?It?s extremely problematic,? he said in an interview with the newspaper.
The National Automobile Dealers Associated said in a press conference Tuesday that it will not challenge Tesla's stores. "We support the theme of the franchise and would prefer that the manufacturer not sell direct, but it will be up to the states to pursue whatever franchise laws they have,? David Westcott, chairman of NADA, was quoted as saying in a Bloomberg report.
As the Wall Street Journal notes, Tesla isn?t the first auto manufacturer to bump up against franchise car dealers, who have ?built a legal and political fortress around their businesses strong enough to survive almost any attack this side of Armageddon.?
Scott Painter had to make major changes to his car-shopping site, Truecar.com, after it started eroding profits at independent dealerships around the country and, in late 2011, drew the ire of powerful auto dealer trade groups, according to the WSJ.
Realizing what he?s up against, Musk?s defense of his company?s stores Monday ended on a somewhat lofty note.
?At Tesla, we will continue to focus on the future and the future of your children, grandchildren and their children,? he wrote. ?In order to accelerate the adoption of EVs, we must be able to create and execute a business model that allows us to advance the knowledge of EVs in a convenient, accessible, no pressure environment.?
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Source: http://www.huffingtonpost.com/2012/10/23/tesla-ceo-elon-musk-to-auto-dealers_n_2006805.html
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